Consumer Products

Analyze trends to capture consumer loyalty.  Build and manage the intelligent supply chain that can respond to just-in-time production and demand signals.  Reduce time-to-market to win mindshare and shelf space.  Optimize trade fund management to maximize sales, margin, and return on marketing investment.

Enhance the Consumer Value Chain

Consumer Products companies are operating increasingly complex global supply and distribution networks.  Close collaboration is required among product developers and marketers, suppliers and retailers to gain real time visibility into business conditions.  Profitability depends on the ability to deliver detailed and on-demand analysis into every aspect of the enterprise to enable optimal decision-making by everyone across the consumer value chain.

Using QlikView, leading consumer products companies worldwide can:

• Segment markets, competition and customers to understand and deliver maximum profit by category and brand
• Exert greater discipline in promotion management to drive informed pricing, optimize sell through, and achieve greater profit
• Integrate retailer sales data with sell-through information to identify demand changes and their impact through the supply chain
• Reduce operational costs from analyses of material use and stocking levels, purchasing and production options, and supplier performance
• Ensure trusted and timely regulatory compliance by enabling drill-down visibility into quality assurance, product safety, and recall measures

The QlikView Customer Experience

Discover why more than 750 consumer products companies around the world — from the largest manufacturers to the most specialized producers of apparel, food and beverage, and home and personal care products — have turned to QlikView and its unique, in-memory associative technology to overcome their information challenges and improve their overall performance.

Empower the consumer-driven enterprise

QlikView has been recognized by Consumer Goods Technology, a leading business and IT news organization for the consumer products industry, as an Editor’s Choice in 2010 for disruptive technology adding tremendous value to the consumer products industry.  Enhanced visibility and simplicity drives better decisions—and better performance—for consumer products companies everywhere.  From detailed white space analysis to new product launches. From targeted customer analysis and marketing campaigns with precise ROI to improved sales forecasting, territory and commission management.  From robust demand planning to managing accurate production and returns schedules.  With QlikView, users get self-serve access to the information they need, when they need it, to make the most informed decisions